Three important reasons to build your brand rather than that of your company:
1. If you plan on building a successful long-term business,you need to realize that "You, Inc." is your business. Your current MLM or direct sales company is not your business, it's simply a part of your of your business.
2. Focusing on building your own "Brand" as a leader and building up tangible assets and systems that you can plug into the promotion of whatever company you decide to join prevents you from being at the mercy of the decisions made by your company's owners.
3. By building your brand as a valuable leader, people will be more interested in working with you than constantly jumping into the next big thing that comes along.
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Rich Hazlett personally mentors his team and teaches them how to market their business without chasing leads or bothering uninterested family and friends.
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