I'm sure you've seen the ads out there..."Sponsor 5-30 new reps every month". If you're anything like I used to be, you've probably read these ads and rolled your eyes thinking, "Yeah, right. I've been working my tail off, and I can't even find 30 people who will listen to my business presentation in a month, much less who want to join my business." I specifically remember surfing the internet a couple of years ago and reading an ad just like this one.
At that time I knew nothing about attraction marketing, or the importance of stuffing your marketing pipeline full of prospects. My own experience was limited, so my belief level was limited when I heard about people who were sponsoring these types of numbers into their business every month. I did have a reference point for being able to enroll 10 reps into my business in a month because I had had that type of experience before, but the problem was that once I had sponsored all of my family members and friends, my production went way down. Then the people I sponsored would quit, leaving me with the strategy of trying any way I could to get prospects interested in my business. I tried just about all of them...I put fliers up all over the city, placed classified ads in newspapers (not a bad idea if you have an effective marketing plan in place), left "sizzle cards" on tables at restaurants and recruited people I met in public.
I actually ended sponsoring three people I met at Buffalo Wild Wings one Sunday. While my friends were watching sports and eating wings, I was talking to strangers about my business. The three all joined after much follow up, then promptly quit because they probably weren't looking for a business in the first place. They just joined because I had convinced them to join. One of the biggest keys that I have learned from my study of attraction marketing is that you should never waste your time trying to convince someone to join your business. If you have to drag them in, they'll drag you down. It's just not worth when there is a much better way.
So, are people really sponsoring 5-30 reps a month? I now know that it really is possible. When my wife and I first started learning about attraction marketing, we were thrilled the first time someone we had never even spoken with joined our business. I knew that we were on the right track when we sponsored six people into our business in a month and we had not met with them personally to show them our business presentation at Starbucks, we didn't cold call a hundred leads, and we didn't drag our family members and friends to hotel meetings. In fact, all of these people contacted us to tell us they wanted to join our business, or they went ahead and joined without even talking to us.
What we did was create an attraction marketing campaign and filled our marketing pipeline up with interested prospects who eventually became business owners in our business. You can do the same thing. If you want to learn more about starting your own attraction marketing campaign, click on the link below for free attraction marketing training: Access my free 7-day Attraction Marketing Crash Course video series.
Go here for information about working with Rich or to join TriVita.
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Rich is the owner of Fast Forward Marketing, LLC which provides website development and SEO for small businesses, like this Boise process server.
Wednesday, February 18, 2009
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